DCA and Sanofi Aventis swept the board, taking Gold, International Export and GRAND PRIX at the 2009 DBA Design Effectiveness Awards, in October.
The awards were for the SoloSTAR® insulin injector pen, designed for Sanofi Aventis.
As one of the judges summed up: 'An outstanding example of great design, combining functional style, performance and excellent presentation. The clear combination of commercial success and excellent user and physician feedback make this a worthy winner'. Michael Bates, Marketing Director, Morrisons.
DCA's Managing Director, Robert Woolston, commented: 'SoloSTAR® is a great example of an intelligent, evidence-based approach to design. The resulting success of SoloSTAR® clearly shows good design, yet again, making the difference, improving lives and achieving commercial success'.
For further details on DCA's triple win and the DBA Design Effectiveness Awards, please see www.effectivedesign.org.uk