Hypertac, a world-wide leading provider of high performance interconnect solutions for the most demanding applications is pleased to announce a comprehensive re-branding initiative, that will position the company, along with its two sister companies Sabritec of Irvine, CA and IDI of Kansas City, KS, under the Smiths Connectors banner. All three brands enjoy a recognized reputation as providers of superior engineered interconnect solutions.
Over time, the three distinct and previously independent brands have forged a close-knit working relationship based upon the natural synergies that exist between their respective technologies and business models. The level of cross-selling and interaction between brands has increased to the point where the time has come to make the combined value and power of the three individual brands more visible in the global market place. As such, a single branding architecture has been created that simplifies the relationship among the brands and with the ultimate shareholder, Smiths Group.
The logos of Hypertac, Sabritec and IDI technology brands have been redesigned and placed under the unifying logo of Smiths Connectors. The new visual representations appear in all advertising, printed collateral material and on all product documentation.
In addition to extending Smiths Connectors’ global presence through the combined brands which provides a far larger suite of interconnect product and service offerings, the re-branding also increases the focus on delivering the most comprehensive solutions available to its worldwide customer base. Listening closely to the voice of the customer and ensuring the highest possible level of customer awareness and sensitivity continues to be a cornerstone of the Smiths Connectors’ business model.
“All three brands underscore our guiding principles and common passion for working closely with customers to assist and provide best in class products and services to successfully address their interconnect challenges,” said Roland Carter, Managing Director, Smiths Connectors. He added, “Having them under Smiths Connectors marks the fulfilment of a period of evolution. All our brand technologies offer significant independent value but, under the common banner of Smiths Connectors, the combination of the three is greater than the sum of the individual parts. This initiative puts us in a stronger position to grow and to continue to deliver on our commitment to be the most innovative customer-sensitive connector company in the industry”.