The mutually increasing synergy effects of both events are confirmed by the numbers. In 2022, more than half of the professional visitors with a primary interest in MEDICA also visited the parallel trade fair COMPAMED. In 2010, this figure was still around 30 percent.
Trend topics in the focus of the supporting programme
Food for discussion is bound to be supplied in Düsseldorf at the trade fair dates in mid-November by multiple trends which characterise the market and its dynamics at the time, and which will be addressed not only by the novel presentations at both professional trade fairs, but also in the comprehensive programme supporting the events.
One example is the growing “out-patientisation” of care. This sets the focus on products and services for the so-called “point-of-care”, that is on patient-oriented diagnostics and treatment, but also on telemedical applications for optimal, cross-sector networking among all people involved in the care process. Another trend is solutions based on Artificial Intelligence and supporting systems, for example robotic systems or VR/AR applications. The implementation of sustainable processes is a goal that by now has become one of the highest priorities in companies and institutions across all sectors of industry – including the health sector. This includes a holistic view of economic processes to maintain a lasting ability to compete, without a negative social or environmental impact. All parts of the supply and value chain are evaluated closely for their potential for optimisation.
“Our comprehensive programme of professional forums and parallel conferences as well as the digital talk format MEDICA DEEP DIVE, which will recommence before summer, will reflect these trends. Suitable themes are already being eagerly planned. The current projects of health start-ups are something to really look forward to. At the professional trade fair, at MEDICA START-UP PARK and in the accompanying programme, there will be many interesting things to report on this topic”, promises Christian Grosser with a view to finding answers and solutions for all questions that are on the mind of the industry right now.
Among the professional forums integrated into the MEDICA professional trade fair are the MEDICA CONNECTED HEALTHCARE FORUM (digital connectivity), the MEDICA HEALTH IT FORUM (IT issues), the MEDICA TECH FORUM (trends within medical technology) as well as the MEDICA LABMED FORUM (innovations in laboratory medicine).
Some examples of the accompanying conference programme are the 46th German Hospital Day, the leading event for the top management of German hospitals (being held at CCD Süd this time), the Conference on Disaster and Military Medicine DiMiMed, the MEDICA MEDICINE + SPORTS CONFERENCE for the international professional sports medicine and sports science scene (also both being held at CCD Süd).