In 1988 Ulrich Michels started his sales activities at Honeywell Sensing & Control with focus on pressure measurement and gas flow measurement for various medical and industrial applications.
In 2004 Ulrich Michels moved to All Sensors Corp. located in the famous Silicon Valley in California and took over the sales responsibility in Europe for the direct business and distribution.
In 2006 Birgit and Ulrich Michels founded BS-rep GmbH to distribute pressure and vacuum switches from MAMCO Corp. and Lefoo.
In 2008 BS-rep GmbH received a distribution contract from All Sensors Corp. Since January 2012 BS-rep is the exclusive distributor and representative of All Sensors Corp. in Europe.
In February 2012, BS-rep GmbH received the exclusive distribution rights from Posifa Microsystems for the marketing of mass flow / air flow sensors in Europe.