Company portrait
OrdaMed" started its way in April, 2006, in Kazakhstan, opening its first office in the southern capital of Kazakhstan
Taking first steps in the medical equipment market, the company signed an exclusive contract with Medison, a South Korean ultrasound systems manufacturer, which then merged with another major market player to become Samsung Medison
Contracts with Korean brands Trismed, Sometech, Bionet followed which defined the company's primary growth path being the best quality at an affordable price
In the early 2000s Kazakhstan saw profound changes in many areas, including social
The company was established during difficult, downturn times (a 2008-2009 decline in the country's economy resulting from the US mortgage structure collapse), however, awareness of healthcare importance was our driver pushing us forward, no matter what
Knowing the strengths and weaknesses of the major market players, the company started shaping its own brand portfolio, with a deeper insight into the market and global trends, supplying brands unfamiliar to the local market, but offering excellent quality at an affordable price
As the brand portfolio was expanding, with difficulties in servicing and specificity of various areas of medicine becoming more obvious, the company made a decision to separate surgery and laboratory areas into brands now known as Surgicare and Labtronic
The decision resulted in a significant impetus to the development of the medical equipment market in Kazakhstan and allowed the company to move forward more confidently
Branching of the areas of expertise was not enough for the company, and "OrdaMed" started expanding its reach beyond Kazakhstan: In 2010 a representative office was opened in Russia (headquartered in Moscow), and in 2011 the company's footprint covered Kyrgyzstan (Bishkek), Uzbekistan (Tashkent), Tajikistan (Dushanbe) through regional representative offices
Among first steps in the development of new country offices were market research, signing of exclusive contracts with companies supplying world's leading brands not only to Kazakhstan but the whole of the CIS market
At the same time, the business model scaling required harmonizing the quality of the company's services, which led to the establishment of the principle of "Triple E" eventually turning into our brand philosophy: Experience. Efficiency. Engagement
Massive expenditure on business trips, understanding how much territory had yet to be covered in Kazakhstan, as well as the lack of options for prompt customer servicing were enough food for thought on the importance of opening corporate offices all over Kazakhstan
Since 2012 to this day, 18 offices have been opened in Kazakhstan, with a separate office and service department operating in every region and in every major city of the country